Built for your game day.
Your website, bookings and site software, built around how your airsoft site actually runs, and around the ways it could be earning more. Players pay before they turn up. Check-in takes seconds. Every chrono reading is on record.
Talk it through, freeGame day runs on paper and WhatsApp.
- GateA queue at the gate while someone ticks names off a printed list.
- ChronoChrono readings on a clipboard. If there's ever a question, good luck finding it.
- No-showsPre-booked players who never show, and nothing taken up front to cover it.
- AdminA booking page, a payment link, a Facebook event and a spreadsheet. None of them agree.
- Quiet monthsBusy in summer, quiet in winter, and nothing coming in to smooth it out.
Big leisure brands get paid before the season starts.
Theme parks, ski resorts and leisure chains have clever ways to fill every slot and get money in early. Season passes. Pre-booking with deposits. Bundles. Rewards for bringing your mates. They pay a fortune to have it built.
Nobody has ever built that for an airsoft site. That's what we do: the same ideas, picked for your site, built into one system you own.
Greg McCallum
Commercial lead, not a web designer15 years in commercial leadership at startups and tech companies. At Booksy he went from Inside Sales Manager to Interim Head of Sales, building the UK business side. His job has always been the same: find where a business is leaving money on the table, and fix it.
Every site we build starts there. The website is the way in. How it brings in more money is the point.
I fix what's capping your revenue.
The ways your site could earn more.
A few examples to get you thinking. We sit down with you, look at how your site makes money now, and pick what fits. If it isn't on this list, we can still build it.
Season passes
Your regulars pay once for the season. Money in the bank before the busy months.
Pre-paid game days
Every slot booked and paid online, with deposits on group bookings. No-shows still pay.
Party and squad packages
Birthdays, stag dos and corporate days sold as one bundle, paid in full before the day.
Rental bundles
Gun, mask and BBs booked with the game, so new players arrive kitted out and already paid.
Bring your squad
Players earn a reward for every new player they bring. Tracked for you.
Gift vouchers
Sold online all year, and a big one at Christmas. Money in when the fields are quiet.
Picked with you. Built only if your site can deliver it every time.
Built for your site. Whatever it needs.
Every site runs game day differently, so we don't sell you a fixed app. Here are some examples of what we can build.
QR check-in and check-out
Players scan in and out. You know exactly who's on site.
Tablet check-in
Marshals check players in on a tablet at the gate. No printed lists.
Chrono log
Every player's chrono reading recorded against their name, every game day.
Your player list
Everyone who's booked, played or bought a pass, in one place you own.
That's the point. If your site needs something no app does, we build it.
Players ask AI now. Make sure it knows you.
- Found by AI
More players ask ChatGPT or Google's AI where to play. Your site is built so those assistants can read it and point players to you.
- Answered by AI
A chat assistant on your site answers the questions you get every week. What to bring, the age limit, can I hire kit. It can take the booking too, at midnight if that's when they ask.
- Built into it
Where it saves you time, AI goes inside the software as well. Like drafting the game-day email, or spotting the regulars who haven't been back.
From a chat to game days that pay.
Talk it through
How your site runs, how it makes money now, and where it's losing it. Free, and no pressure.
Pick the plan
The money ideas and the game-day software that fit your site. You get a price before anything is built.
We build it
Built for your site, not a template. You check everything before it goes live.
It goes live
You pay the setup and first month on the day it goes live. Not a penny before.
We keep it running
Hosting, fixes and changes covered. You see what's coming in. Add an hour a month with Greg on the business side if you want it.
Clear prices. From £35 a month.
Three plans. Most sites pay the price shown. If you want a lot of custom software, we price it with you before anything is built.
| Plan | Monthly | What you get | Replaces |
|---|---|---|---|
| Starter | From£35 / month |
| Wix, Squarespace or WordPress, and whoever fixes it when it breaks. |
| GrowthWhere we'd start | From£99 / month |
| Starter, plus the booking app, the payment links and the spreadsheet. |
| Premium | From£199 / month |
| Growth, plus the clipboards, the chat tool and the software you'd otherwise have made. |
An hour a month with Greg
The business side of your site. Targets, money in and out, staff, and what to try next, using the real numbers your system shows. Only for clients.
First build under way.
A UK airsoft site's game-day system is being built now.
- QR check-in and check-out
- Tablet check-in run by staff
- Chrono score logging per player
A full write-up, with the site's say-so, once it has run a season of game days.
Tell us how your site runs.
Greg reads every one himself and comes back with the ideas that fit your site and a price, before anything is built. You own what we build.
Or email greg@thinkwork.info