Placeholder mode is on. Everything in amber is sample content, not taken from your site. Turn it off in the toolbar for a clean walkthrough.
Every session price on the fare board (your prices live inside FareHarbor and are not printed on your site), which days run, the places-left counts, the two events on the Events page, the party packages, the pre-order items, the session block, the account data, every figure in the revenue model and every name and number in the back end need your real figures. Your verified details are not marked: 17,000 sq. feet, the American Midtown District, blind corners and alleys, vehicles and sky bridges, airsoft, paintball, Nerf and gel blaster, 7 days 10am to 10pm when events are booked, membership £60 for 12 months and its six perks, HPA £1 a fill and free for members, the FPS limits, eye and face protection, minors 12 to 17, your phone, email, address, your star, your stencil, your four testimonials and the Google 4.7. Your three slider photographs are used and labelled as your slider, not your arena. Every other picture is generated and says so on the picture; the ground under the map is a locked frame of Google's 3D imagery.
Airsoft, paintball, Nerf and gel blaster in 17,000 sq. feet of blind corners, alleys, vehicles and sky bridges.
WhyYour opening screen is your own identity pushed harder: the star, your stencil, black and one hazard yellow, and the street. Your homepage today opens on a stock slider with three slogans and no address; this opens on what you are (an American Midtown District, indoors, in Billingham), where you are, and a button. The photograph is slide 1 of your own slider, labelled as such because it is stock, not your arena. Send one frame of the real street and it goes here.
Nerf, paintball & airsoft are active sports and not for the faint of heart!
WhyYour line, word for word off your homepage.
The arena, in our own words
WhyFour street signs, four facts, every word off your homepage. The sign is the device this whole design is built on: your American Midtown District, rendered as the street furniture it would have. Nothing here is invented.
Prices
Members get discounts on field fees. Throw the lever and the board does the sum.
| Ticket | Full session | Short session |
|---|---|---|
| Own kitYour own gun, eyes and BBs, over the chrono | £25 |
£15 |
| RentalGun, mask and tactical gear supplied | £35 |
£22 |
Sample figures. Our published price is the one FareHarbor shows at checkout.
WhyYour site prints no session price anywhere: the number appears only inside the FareHarbor window, after a visitor has clicked Book Now. A price on the page is the first thing a parent or a first-timer looks for, and the first thing an assistant quotes. These eight figures are sample and outlined amber; drop in yours and the board, the checkout and the structured data all follow.
The sum
Sample prices.
Our live prices are in FareHarbor.
Members get discounts on field fees; by how much is not yet published. These are sample figures so the board has a shape; our live ladder is in FareHarbor.
£The £60 is yours and so are the perks: discounts on field fees, retailer discounts, a club patch, member-only socials, free game perks, a free birthday session, HPA free. Today the only way to join is "see one of the staff on site or fire us an email". Sold on this panel, at the moment the lever shows the saving, it is the cheapest revenue you can add.
The arena
Blind corners and alleys, so you will have to work for that line of fire. Lots of props including vehicles. Dual play markers as standard.
Illustrative
Buildings which recreate an American Midtown District. Sky bridges over the top of it.
Illustrative
Plenty of blind corners. No minimum engagement distance; a surrender offer is allowed, not required.
Illustrative
No gear? Choose a rental when you book. Tactical gear provided so you really delve into the military simulation.
WhyThe headline and the captions are your words off your homepage, your Who We Are page and your rules page. The three pictures are generated, stamped on the picture and outlined here, because your site carries no photograph of the arena itself. Three frames of the real street, an alley and the rental rack replace them the day you send them.
The ground from above
Drag the map to move it, pinch or use the buttons to zoom, tap a marker to see what is there.
WhyYour homepage carries your address only in its footer, and the contact page repeats it. This puts the ground on the front page. The picture is a locked frame of Google's 3D imagery around your postcode; your own drone shot drops straight in. All three markers are guesses because we cannot tell which roof on Leeholme Road is yours from the air: tell us and they move.
A session
Our hours: 7 days, 10am to 10pm, when events are booked. Sign in, waiver checked, rental issued.
Own guns over the chrono with your BBs. Everyone through the brief; the marshals can remove anyone who did not listen.
Elimination, capture the flag, hidden objects, defend the point, attack the enemy zone.
"Four hours of fun", as one of our reviews puts it. Rental back on the rack, HPA topped up.
Why10am is yours. The rest of the timetable is proposed because your site publishes hours, not a session shape. The game list is your wording.
Our rules, as published
Chrono limits
| BB weight | Limit | |
|---|---|---|
| 0.20g | 350 fps | One over and it stays in the bag |
| 0.25g | 313 fps | Chrono'd with your own BBs |
| 0.28g | 296 fps | HPA tanks tournament locked |
We only allow these three BB weights.
WhyEvery figure is off your Rules and Waivers page. Most sites bury the chrono; yours is clear, so it goes on the front page and into the FAQ an assistant reads.
When we open
Please call before visiting as we only open when events are booked.
WhyQuoted from your contact page. Which days actually run is not published, so the calendar on this site is sample and says so: your FareHarbor availability is what would feed it.
Membership
Discounts on field fees, retailer discounts, a club patch, member-only social events, free game perk offers and a free birthday session. Bought online, with the sum shown before you pay.
Today, on our membership page
“To Join, please see one of the staff on site or fire us an email.”
WhyYour words. The £60 is right and the perks are generous; what is missing is a button.
£The background is slide 2 of your own slider. Nothing on this band is invented except the button: the price, the six perks and the free HPA are all off your membership and rules pages. Twelve months from the day of joining, so renewals roll rather than land on one date.
What our soldiers have said
Four reviews from our About page, exactly as written.
My husband & boys came yesterday. Absolutely loved it. Not a bad price & four hours of fun. Will defo be back on a regular basis.
Excellent place to play, well managed, friendly helpful respectful Marshall’s great players! We’ll recommend!
Brought my U14’s Hartlepool st Francis football team here today for air soft. Absolutely fantastic set up , staff where brilliant. Will definitely be coming back. Great fun!! Thanks again
Can not rate this place enough and would highly recommend to anyone wanting to experience Airsoft. The team are extremely helpful from Too Tall running the venue and Shaun who is an expert with any of your gun issues. These lads are spot on! Me & my partner attend weekly and never had anything but a great laugh, whilst also making some great friends
The brands we run
As shown on our homepage.
WhyThese four are quoted verbatim from your About page, so they are yours to publish. "What our soldiers have said" is your heading. The Google listing returns its reviews truncated, and a truncated quote is not a verbatim one, so none of those are typed in; on the live site the three most recent render from your Google Business Profile and refresh themselves.
On Google today
4.7 from 318 reviews
On Google, 24 September 2026.
WhyRead from your Google Business Profile on 24 September 2026. The number is real; your site does not show it anywhere.
Straight answers
AIEach question is phrased the way people type it, answered in the first sentence, and published as FAQPage structured data. Only the verified answers go into the structured data; the proposed sentences are kept out of it so nothing an assistant quotes is invented. The price answer is a placeholder: your price is not printed on your site today, it shows inside the FareHarbor window. Put it here and an assistant can quote it. The price question has no verified answer, so it carries none.
Calendar
7 days, 10am to 10pm, when events are booked. This calendar is a sample shape; live availability comes from FareHarbor.
£Every real session becomes its own page and its own Event record in the structured data, with a price and a start time. That is what puts a Saturday at Leeholme Road into Google's event results and into an assistant's answer to "airsoft near Middlesbrough this weekend". Today those dates exist only inside FareHarbor, where search cannot read them.
What's on at Leeholme Road
Two sample dates: an evening skirmish held with a deposit, and the members-only social our membership page promises.
Night
Skirmish
Places left
Members
Night
WhyYour site publishes no dated events, so these two are shapes, not your dates. Both are outlined amber. Your membership page promises "member only social events" and "free game perk offers", so the second card is the shape that promise would take; the first is the deposit mechanic that makes an evening session bankable. Post a poster and a date and the card fills itself.
How events get announced today
Today a session exists inside FareHarbor and on Facebook. There is no events page, no address per date for a player to send a mate or for search to find, and the Customer Area is on a second platform, Bookeo, with its own login.
This page is the fix: a permanent Events entry in the menu, one address per date with the poster on it, the deposit taken on the page, and the record kept afterwards.
Today
Proposed
£The deposit is a mechanic your site cannot run today: a held place, a receipt sent, and a count on Friday of who is coming on Saturday, without a platform between you and the money.
Past events
Poster, date and a line on how it went, kept at its own address.
The poster stays up after the day. Next year's parents find last year's.
A team-building day, kept as proof for the next organiser.
The oldest entry in the record.
WhySample layout: these four cards are invented to show the shape, and your real record replaces them. A past event kept at its own address is proof to a first-timer that the place is busy, and it is what search returns for "District 23 night game" next year.
Booking. Our own checkout, no platform fee, one account.
Your own gun, eye protection and BBs, over the chrono.
Gun, mask and tactical gear supplied. Choose a rental if you have no gear.
£60 for 12 months. Applied to this booking straight away.
£Offering the membership at the moment it saves money, to someone with their card out, is the highest-converting place on the site. The sum is shown, not explained. What your rental package contains is not published on your site, so the rental ticket does not list it; one for you to confirm.
Pre-ordered, paid, and waiting with your name on it at the desk.
£Your HPA at £1 and your rental are real and on your rules page, and sell nothing online. Pre-ordered, they are money in your account before anyone arrives and a rack count on Friday night.
Your release of liability is stored against your account and reused for twelve months. No link in the booking email, no form at the desk.
Demo only. No card is charged.
£The live site takes payment direct to your own Stripe account. Your own checkout means no booking fee on the ticket, the customer list is yours, and one account holds the booking, the waiver and the membership instead of FareHarbor plus Bookeo.
Booking reference
Show this at the desk. It is in your email and your account, and it works with no signal.
Prices and membership
Turn up and pay as a casual player. Join for £60 and pay less every time. Or buy a block of sessions up front, which is proposed and marked as such.
Your membership today
Verified£60 for 12 months
Discounts on field fees. HPA refills free.
Pay once
£200 once
Ten full sessions for members at a sample £20. Cash now, used at your own pace.
No commitment
£25 a full session
Turn up, pay on the day. Rental £35. Sample figures.
Do the sum
Membership runs 12 months from the day you join.
£The £60 and the perks are yours. Everything with a pound sign beside a session is sample, because your site does not print a session price. Set the member gap and this panel sells the membership on arithmetic, not on a paragraph.
Groups
Parties and business events, fun for all ages. Price your group on screen and hold the date with a deposit.
WhyYour About page lists "Parties & Business Events" and "Fun For All Ages" and stops there: no package, no price, no button. Two of your four testimonials are a birthday party and a football team. This is what those become: a price on screen and a date held with a deposit. The background image is illustrative, generated.
Instant quote
Deposit today: £90 · balance a week before
£Group work is the highest-margin thing you sell, and you only open when events are booked, so it is the thing that opens the doors. A quote on screen at 11pm on a Tuesday, with a deposit button next to it, converts the organiser while they are still in the group chat.
On site
HPA refills are £1 a fill on site, free for members. Pre-order here and it is waiting with your name on.
WhyHPA at £1 is real and on your rules page; the three BB weights are real and on your rules page. What is proposed is that they are paid for before anyone arrives. No shop is invented: your site does not mention one, and "Ask to see our range of weaponry" is the only retail line you have.
IllustrativeChoose a rental when you book. Pre-booked, it is on the rack when you arrive.
Your slider photograph£1 a fill, free for members. Pay before you arrive.
Gift vouchers
Switched off in this proposalEmailed instantly, valid twelve months, redeemable against any session, rental or membership.
Real and on site today
£Vouchers are cash up front, some are never redeemed, and every one that is brings a new player through the door. A £60 voucher that is also a membership is the neatest version.
Signed in, sample member
Next booking
Paid1 own kit, full session · Ref D23-4K7Q
Entry pass
D23-4K7Q
Show this at the desk. It works with no signal.
History
| Date | Day | Tickets | Paid |
|---|---|---|---|
| 12 Sep | Saturday | 1 own kit, full | £20 |
| 29 Aug | Saturday | 1 own kit, full | £20 |
| 15 Aug | Saturday | 1 own kit, full | £20 |
| 1 Aug | Saturday | 1 own kit, full | £20 |
| 3 Mar | Membership | 12 months | £60 |
Membership
Four sessions as a member. At the sample gap the £60 pays back on the twelfth; the perks are yours from day one.
On file
Free birthday session
Our membership page promises a free birthday session. Tracked here so it is claimed once, without a conversation at the desk.
WhyA perk that lives on a page nobody reads is a cost; a perk that lives in an account is a reason to renew.
Your desk. Not a public page.
This is what you see on a Saturday morning and on a Tuesday night once the site takes the money. Every number on it is sample: it shows the shape of the thing, not your real figures.
WhyThe public site is half the proposal. The other half is this: the manifest before the doors open, the rentals counted on Friday, the deposits held, the membership renewals sent as each one falls due, and the money landing in your bank with no platform between you and it.
Manifest
Everyone who has booked and paid, before you open the doors at 10:00. Sample session shape after that.
Check-in
Each player shows the pass on the phone. Scan it and the row ticks. A player without a waiver signs on the tablet first.
Rentals to issue
Rentals booked and paid ahead, at the sample prices. Tick each one as it goes out.
Pre-orders to bag
Pre-orders today: £256. None of it counted in cash.
Waivers outstanding
Takings so far, this session
£0
Booked and paid on your own checkout before the doors open. Walk-ups on the day come on top.
Same Saturday last year, through FareHarbor
£905
38 players through the FareHarbor window, the booking fee on top of every ticket. No pre-orders, no rentals booked ahead, no membership sold.
Both figures are sample. Yours replace them the first session it runs.
Bookings
The latest bookings on each of the next four dates, with the money against them. The Today manifest holds every player for the next session; this list shows the most recent bookings for it. Refund or move a booking from here; the player gets the email, you do not write it.
A refund goes back to the card it came from. A move keeps the money and changes the date; if the new date costs a different amount, the difference is charged or refunded and the line here says so.
Members
Everyone who has paid the £60. Because each membership runs 12 months from the day of joining, renewals fall due through the year, and this button queues every one that is due this month.
The list
Renewal run
Goes out a month before each membership runs out, with a card link for the next 12 months. Anyone who pays rolls over without you touching it. Anyone who does not gets one nudge and then drops to casual prices.
Why they join
Discounts on field fees, retailer discounts, a club patch, member socials, free game perks, a free birthday session and HPA free: your membership page. The site now says that at the moment somebody is paying, which is where the 112 came from in this sample.
Events
A night skirmish held with deposits and a members' night with a discount. Dates, prices, deposits and entries are all sample; your site publishes no dated events.
Saturday 24 October, sample
Sample shape: 18:00 to 22:00, own kit or rental, three BB weights over the chrono, deposit held on your own checkout.
Entrants
Saturday 14 November, sample
A sample 10% off for members on the night. The site applies it to every price for that date, so nobody asks at the desk:
Free game perk offers, your words
Money
What the site has taken, line by line, and when it reaches your bank. Every figure on this panel is sample; your Stripe account replaces them the day it goes live.
Takings by line, this month so far
Vouchers are in the proposal but switched off, so the line reads nil until you say yes.
Card against cash
Nothing stops you taking cash from a walk-up. The point is that the £60 memberships, the deposits and the pre-orders arrive on your own checkout before anyone has parked.
Stripe payouts
Stripe pays out on a rolling schedule you set once. The days shown are sample. Card fees are shown as a sample line, not a quote.
Settings
Change a price here and the board on the site changes with it. Prefilled with sample prices, because your site prints none; the chrono limits are prefilled with the three you publish.
Fare table
Membership
Times
Sessions
Set a date here and it goes on the site and to the members in the same minute, instead of a post people miss.
Chrono limits
These print on the booking confirmation and in the site's FAQ, word for word off your rules page.
Age and safety
The first two are your published rules and the site enforces them at the checkout: a player under 18 cannot finish a booking without ticking full face, and a 12 to 17 year old dropped off alone needs a parent's number.
17,000 square feet. Blind corners. Work for that line of fire.
WhyOurs, cut from your own homepage line. Swap it for your own in a minute.