The big firms' playbook, brought to the high street.

Walk down any high street and you'll find businesses that are brilliant at what they do, and paying through the nose for websites that do nothing for them.

Meanwhile the big tech companies have a whole playbook for earning more from the customers they already have. Memberships. Subscriptions. Pre-orders. Rewards for bringing a friend. They spend fortunes on it. None of it ever reaches the butcher, the garage or the studio round the corner.

I'm Greg McCallum. I've spent 15+ years in commercial leadership, from cold caller to Chief Commercial Officer. I've been a fractional CRO and CCO for fast-growing tech startups across Europe and the US, and the teams I've led have brought in over $1B in revenue. At tl;dv, as fractional CCO, I rebuilt the sales team and lifted revenue per deal by 37%. At Booksy I went from Inside Sales Manager to Interim Head of Sales, building the UK business.

I learned exactly how those companies make money.

ThinkWork exists to hand that playbook to businesses that have never been offered it, and to build the system that runs it, for less than the apps they're paying for now.

No jargon. No lock-in. I fix what's capping your revenue.