Nobody sits and listens. Your whole sales floor plays.

Everyone marks the same real sales call on their phone. The room sees how far apart it is. Then it watches itself agree. Your team leaves knowing what good looks like. You leave with the number.

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Every phone in the room Live scoreboard Nobody named Runs without wifi

54Named sales competencies they get marked against

6Real sales calls marked across the session

2Agreement scores: before the standard, and after

90 minMain stage, 30 to 300 people

The session

Calibration Storm, round by round.

A game with a real score. The room is the player. Sales craft is what it learns.

What the room sees on the wall. Left, the first ten minutes. Right, forty-five minutes later, after one written standard. Swipe to see both.

110 MIN

Everyone marks the same call, cold

A real sales call plays, from our anonymised library. Not one of yours. Every phone scores it. No rubric, no discussion, no conferring.

215 MIN

The spread goes on the wall

Every mark appears as a dot. The room is usually spread across all four levels on the same call. That spread is why written standards exist.

320 MIN

One skill, opened all the way up

The full rubric on screen. What Foundation, Proficient, Advanced and Expert look like, with real examples of each. This is the teaching.

420 MIN

Mark again. Watch the room pull together.

The same call, plus five fresh ones. The spread pulls onto two adjacent levels and the agreement score recalculates live. The jump is the proof.

515 MIN

Human markers and a machine drop in

Our Second Marking panel marked the same calls blind. So did a commercial AI agent. Both land on your scoreboard, beside your room.

610 MIN

What that one skill unlocks

Where that skill sits in the wider standard, and what it has to come before. Then we book the 90-day re-mark.

One call runs in Portuguese with the subtitles off, to show the standard reads behaviour, not language. Nothing is ever attributed to a person or a team.

What you get

One session. Two very different wins.

Your sellers and managers

01They learn what sales craft is, broken into named skills
02They see one skill defined from Foundation through to Expert
03They find out where their own eye is sharp and where it drifts, privately
04They leave agreeing on what good looks like, which is what makes coaching stick

You, the person who booked it

01A hard number: the room’s agreement score, before the standard and after
02The rubric lines your team splits on, which is your coaching priority
03Four questions you can put to any AI scoring vendor, including us
04An optional 90-day re-mark, so you can show your CRO it moved

Fees

Published, so you can budget without a call.

Option	What happens	UK and EU	US and Canada
Calibration Storm	90 minutes, main stage, all 6 rounds	from £12,000	from $22,000
Storm and your own calls	Your team’s calls graded first and shown alongside	from £22,000	from $40,000

Minimum fees, travel at cost. Storm needs 3 weeks’ notice so the calls can be graded first; your own calls need 6 weeks and a signed data agreement. Keynote, virtual and rest-of-world rates are on the full fee table.

The 2027 tour

We route around confirmed dates.

Most kickoffs land in the same January and February window, in the same handful of cities. The route gets built around whoever books first.

Send your date and city. If it anchors a region the fee drops 20%. If not, we will say so and look at a virtual session instead.

How it works

01You send your date, city and which option you want.
02We answer within 2 working days: routable or not, and at what rate.
03Storm needs 3 weeks. Using your own calls needs 6.
04Routes lock in November 2026.

After the kickoff

90 minutes changes what your managers can see. It does not install a standard.

Keeping it measured all year is a different job. That is what our installation programs do, and you are under no obligation to have that conversation.

Check my SKO date → See the programs →