Weekly Prospecting Activity Scorecard

Activity volume tells you effort. This scorecard tells you where in the funnel that effort is breaking down — which is the thing that actually predicts next month's pipeline, not this week's dial count alone.

Weekly tracker

Targets above are starting-point benchmarks, not universal norms — recalibrate to your own team's historical conversion data within one quarter of tracking.

Red-flag diagnostic patterns

Use these to turn a bad number into a specific fix, not a vague "try harder":

1. Volume on track, replies flat for 2+ consecutive weeks → messaging problem, not a volume problem. Run drafts through the Cold Email Copy Review Scorecard.
2. High reply rate, zero meetings booked → CTA problem. The reply ask isn't converting to a booked slot.
3. High connect rate on calls, low conversation-to-advance rate → opener/script problem, not a dialing problem.
4. Meetings booked but no-show rate above 20% → qualification or confirmation problem, not a scheduling one.

Weekly 1:1 review questions

1. Which row is furthest below target this week, and is that the first week or the third?
2. Where in the funnel did the drop happen — sent, opened, replied, or booked?
3. What's one thing you changed this week, and what did it do to the numbers?
4. Is this a volume problem, a messaging problem, or a targeting problem — pick one.
5. What's the one row you're going to move next week, and how?

Trend rule: don't act on a single bad week — one week of data is noise. Two consecutive weeks below target on the same row is a real signal worth a coaching conversation.