Voicemail Script Swipe File

Formula behind every script: [Name] → [You + company, once] → [Reason tied to their world] → [Specific value or reason to call back] → [Clear ask + number, said slowly] → [Sign-off] Keep every voicemail under 20-25 seconds. Say your phone number twice, slowly, at the end — always.

1. First cold outreach (no prior contact) "Hi [Name], this is [Your Name] from [Company]. I'm calling because we work with [role/title]s at companies like [similar company] on [specific problem]. I'll send a quick email right after this with more detail — if it's relevant, call me back at [number], that's [number] again. Thanks, [Name]."

2. Follow-up after a cold email "Hi [Name], it's [Your Name] from [Company] again — I sent you an email [day] about [specific topic]. Didn't want it to just sit in your inbox. If [problem] is on your radar at all, I'd love 10 minutes. Reach me at [number], [number]. Talk soon."

3. Follow-up after LinkedIn connection/engagement "Hi [Name], [Your Name] here from [Company] — we connected on LinkedIn [timeframe] after you [commented/liked/viewed]. Figured I'd put a voice to the name. I work with folks on [specific problem] — happy to just trade notes if useful. [Number], [number]."

4. Referral mention "Hi [Name], this is [Your Name] from [Company]. [Referrer's name] suggested I reach out — they mentioned you're working on [specific initiative]. I'd like to hear more and share how we've helped similar teams. Call me at [number], [number], or I'll try you again this week."

5. Trigger event (funding, expansion, leadership change) "Hi [Name], [Your Name] from [Company]. Saw the news about [specific trigger — new funding/office/hire]. Congrats. Companies going through that usually run into [specific problem] around this stage — wanted to see if that's true for you too. [Number], [number]."

6. After a webinar/content download "Hi [Name], this is [Your Name] from [Company]. Saw you joined our session on [topic] — wanted to see what prompted the interest and whether it's something you're actively working through right now. Call me back at [number], [number], happy to just answer questions, no pitch."

7. After a no-show on a scheduled call/demo "Hi [Name], it's [Your Name] from [Company] — we had time booked for [time] and I didn't want to assume anything went wrong. Life happens. Let me know if you'd like to grab a new time, or if priorities shifted, that's fine too — just let me know either way. [Number], [number]."

8. Post-demo follow-up (no response since demo) "Hi [Name], [Your Name] from [Company]. Following up after our demo on [date] — wanted to check where things landed on your end, especially around [specific concern raised in the demo]. Happy to jump on a quick call to answer anything that's come up. [Number], [number]."

9. Multi-threading a new stakeholder "Hi [Name], this is [Your Name] from [Company] — [existing contact] suggested I loop you in given your role in [specific area]. I'd like to get your take on [specific relevant question] before we go further with [existing contact]. Call me at [number], [number]."

10. Renewal/check-in (existing customer, low-touch) "Hi [Name], it's [Your Name] from [Company], your account contact. Nothing urgent — just doing a check-in ahead of [renewal/quarter] to see how things are going with [product/feature] and if there's anything I can help unblock. [Number], [number], or reply to my email, whichever's easier."

11. Reconnect after long silence (dormant lead) "Hi [Name], [Your Name] from [Company] — it's been a while since we last spoke about [original topic]. Wanted to check whether [problem] is still something you're dealing with, or if things have changed since. No agenda either way — [number], [number]."

12. Price/budget objection follow-up "Hi [Name], it's [Your Name] from [Company]. Following up on the budget question from our last call — I've put together a couple of options that might work better for where things stand, including [specific flexibility, e.g., phased rollout]. Worth 10 minutes to walk through? [Number], [number]."

13. Breakup/last attempt voicemail "Hi [Name], [Your Name] from [Company] one more time. I don't want to keep filling your voicemail, so I'll stop reaching out after this — but if [problem] becomes a priority down the line, my door's open. [Number], [number]. All the best either way."

14. Inbound lead follow-up (they requested info) "Hi [Name], this is [Your Name] from [Company] — you requested info on [product/topic] through our site. Calling to understand what prompted the request so I can point you to the right thing rather than send something generic. [Number], [number], or feel free to just reply to my email."

15. Holiday/time-sensitive (end of quarter/fiscal deadline) "Hi [Name], [Your Name] from [Company]. Quick one — we're wrapping up [quarter/fiscal year] on [date], and if [specific benefit, e.g., pricing/timeline] matters to you, this is the window to lock it in. No pressure, just wanted you to have the option. [Number], [number]."

Delivery rules that matter more than the words

• Smile before you dial — it changes your tone even on a recording
• Never leave two voicemails back-to-back with no email or text in between
• State your number FIRST at normal speed once, then SLOWLY at the end — most people miss it the first time
• Never say "just following up" as the entire reason for calling — always attach a specific reason
• Track which scripts you've used per contact so you're not repeating yourself call after call