Video Prospecting Script Swipe File

Structure and word-for-word openers for 60-second personalized video (Loom/Vidyard) outreach. Video outperforms plain text because it's harder to ignore and impossible to mistake for a template — but only if you follow the structure.

The universal 60-second structure

• 0:00-0:08 — Say their name and one specific, real detail about them or their company (proves you didn't mail-merge this).
• 0:08-0:20 — State the reason you're reaching out, tied to that detail.
• 0:20-0:40 — One sharp insight or observation (not a pitch) relevant to their situation.
• 0:40-0:55 — Soft, specific ask — a real yes/no question, not "let me know if you're interested."
• 0:55-1:00 — Sign-off, first name only, no logo slide, no tagline.

Filming rules that affect reply rate

• Look at the camera lens, not the screen — eye contact reads as sincerity even on video.
• Record the first take you don't wince at. Over-polished, over-rehearsed video reads as scripted and undoes the personalization.
• Thumbnail: freeze mid-smile holding up their company name or logo on a whiteboard/paper — the thumbnail drives the open, before a second of it plays.
• Keep it under 90 seconds always. Reply rate drops sharply past that.

Script 1 — Cold, researched

"Hey [First Name], [Your Name] here. I was looking at [Company]'s [specific thing — new product page, job posting, recent post] and had a thought I wanted to share instead of just emailing it. [Insight relevant to what you noticed — 1-2 sentences]. Didn't want to just drop that in a cold email, wanted you to actually hear it. If it's relevant, worth 15 minutes — if not, no worries, just wanted to flag it either way."

Script 2 — Referral / mutual connection

"Hey [First Name], [Your Name] here — [Mutual Name] suggested I reach out, mentioned you're working on [topic/initiative] right now. Wanted to record this quickly rather than send a cold message, because [reason relevant to their situation]. Happy to share what I shared with [Mutual Name] if it's useful — just reply back and I'll send it over."

Script 3 — Re-engagement (gone quiet after initial interest)

"Hey [First Name], [Your Name] again. Know it's been a bit since we last spoke about [topic] — figured I'd check in on video rather than another email in your inbox. Quick question: is [original problem/goal] still something you're actively working through, or has it dropped off the priority list for now? Either answer's totally fine, just want to know where to leave things."

Script 4 — Post-demo follow-up (gone quiet after a demo/call)

"Hey [First Name], following up after our conversation on [date] about [topic]. Wanted to do this on video because I know inboxes get busy. On our call you mentioned [specific concern/objection they raised] — I put together [resource/answer] that speaks directly to that, wanted you to see it before you make a call either way."

Script 5 — Event follow-up

"Hey [First Name], great [meeting you / catching your session] at [Event Name]. You mentioned [specific detail] — been thinking about that since, and wanted to share [insight/resource] rather than let it sit in a follow-up email you might skim past. Worth a quick follow-up chat, or should I just send the resource over?"

The one thing that matters more than the script

Every script above only works if line 1 proves genuine research. If you can't fill in a real, specific detail about the recipient or their company, don't send the video — send a text email instead and go research the account properly first.