Sales Kickoff Session Feedback Scorecard

Purpose: Score every SKO session on whether it held the room, whether it will be remembered, and whether anyone can actually use it — not just whether people clapped.

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Part 1 — Per-Session Scorecard

One copy per session. Complete with 3–5 rotating attendee-raters plus the facilitator.

Session details

• Session title: __________________________
• Speaker/facilitator: __________________________
• Track (Product / Skill-Building / Strategy / Culture / Partner-Customer): __________________________
• Date & time slot: __________________________
• Format (Keynote / Workshop / Panel / Breakout / Roleplay lab): __________________________
• Rater name & role: __________________________

Score each item 1 (strongly disagree) – 5 (strongly agree).

Engagement — did the room actually pay attention and participate?

1. Attendees were visibly engaged in the first 5 minutes (not on laptops/phones) — ___
2. The session included at least one interactive moment (poll, pair exercise, cold-call question, live roleplay) — ___
3. Energy in the room was higher at the end of the session than the start — ___
4. Facilitator adapted to the room (paused for questions, read the energy, didn't just read slides) — ___
5. Post-session hallway/Slack chatter referenced this session specifically — ___

Engagement subtotal: ___ / 25

Retention — will people remember this in 90 days?

1. The session had one clear, nameable takeaway (not five diluted ones) — ___
2. The takeaway was tied to a named, repeatable skill or framework — not a one-off anecdote — ___
3. When asked at the end, attendees could restate the core idea unprompted — ___
4. Supporting materials (one-pager, recording, job aid) were left behind for spaced repetition — ___
5. The session connected to something reps already knew — it built on prior training rather than standing alone — ___

Retention subtotal: ___ / 25

Actionability — can someone use this on Monday morning?

1. The session included a specific instruction for applying it in a live deal — ___
2. Attendees left with a reusable artifact (script, checklist, template) — ___
3. The skill taught was demonstrated live, not just described in slides — ___
4. A manager in the room could coach to this content without extra prep — ___
5. This session's content is measurable in a rep's day-to-day metrics within 30 days — ___

Actionability subtotal: ___ / 25

SESSION TOTAL: ___ / 75

Open response (facilitator or lead rater):

• Best single moment of this session: __________________________
• Where did you lose the room: __________________________
• What would you change with the same topic next year: __________________________
• Should this session return next year? Yes / Reworked / No

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Part 2 — Aggregate SKO Rollup

Completed by the enablement lead once all scorecards are in.

Decision rule: any session averaging below 45 across 3+ raters is automatically flagged for the cut-or-redesign pile — regardless of who championed it or how senior the speaker was.

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Part 3 — Post-SKO Retention Pulse-Check

Send at day 30, day 60, and day 90 after kickoff — same three questions each time.

1. "Name one skill from kickoff you've used in a real deal this month." (open text)
2. "Which session's takeaway have you used the LEAST?" (dropdown of session titles)
3. "On a scale of 1–5, how much of kickoff content do you still remember without looking it up?"

Read it this way: compare day-30 vs. day-90 recall. Sessions with the steepest drop-off are a stronger redesign signal than day-of engagement scores — a session can score a 70/75 in the room and still be forgotten within 60 days if it wasn't built for retention.