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Sales Compensation Plan Design Checklist

A 20-point pre-launch checklist that catches the pay-mix, accelerator, cap, and payout-mechanics mistakes that don't show up until the first commission run goes wrong.

How to use it

Work through all 20 items with Finance, Legal, and Sales Ops before the plan is communicated to reps; do not sign off until every box is checked or explicitly waived by the right owner.

What's inside

  • Pay Mix: base/variable split and OTE benchmarking (items 1–4)
  • Plan Mechanics: single primary metric and precise 'sale' definition (items 5–9)
  • Accelerators & Decelerators: modeled cost at 100/120/150% attainment (items 10–13)
  • Caps & Guardrails: anti-gaming rules and clawback language (items 14–16)
  • Payout Operations: cadence, statement format, dispute SLA (items 17–19)
  • Compliance & Communication: wage-law review before rollout (item 20)
  • Full 20-point sign-off checklist ready to run before any plan launches

Run this with Finance, Legal, and Sales Ops before any comp plan is communicated to reps. Every unchecked box is a launch risk.

Pay Mix

  1. ☐ Base/variable split matches role's deal-cycle length and influence over outcome (e.g. 50/50 for transactional AE, 70/30 for an overlay/SE role with less direct control)
  2. ☐ On-Target Earnings (OTE) benchmarked against current market data for the role/region within the last 12 months
  3. ☐ Variable pay is tied to metrics the rep can actually influence, not company-wide numbers outside their control
  4. ☐ Pay mix is consistent across reps in the same role/level, no unexplained plan-to-plan inequity

Plan Mechanics

  1. ☐ Primary quota metric is singular and clear: one number reps chase, not three competing priorities
  2. ☐ Secondary metrics, if any, are capped at no more than 20% of total variable so they don't dilute focus
  3. ☐ Commission rate(s) stated in writing, in dollars-and-cents terms a rep can calculate by hand
  4. ☐ Draw, if used, has a clearly stated recovery mechanism and end date
  5. ☐ Plan document defines "sale" precisely, booked vs. signed vs. invoiced vs. collected, this is the #1 source of disputes

Accelerators & Decelerators

  1. ☐ Accelerator thresholds and multipliers are modeled against last year's actual attainment distribution, not a hoped-for distribution
  2. ☐ Decelerator (sub-threshold) rate is defined explicitly, reps below plan should never be a payout blind spot
  3. ☐ Modeled cost of accelerators at 100%, 120%, and 150% attainment has been run and approved by Finance (see Accelerator & Decelerator Curve Calculator)
  4. ☐ Kicker/SPIFF stacking rules are defined so accelerators and SPIFFs don't compound in unintended ways

Caps & Guardrails

  1. ☐ Explicit decision made on whether commission is capped or uncapped, with the cost implication modeled either way
  2. ☐ Anti-gaming guardrails exist for known abuse patterns: deal-splitting, quarter-end sandbagging into the next period, discounting purely to hit a number
  3. ☐ Clawback/chargeback language is included and reviewed by Legal (see Commission Clawback Clause Language Library)

Payout Operations

  1. ☐ Payout cadence and timing is stated (e.g. "commission paid on the 15th of the month following invoice, not booking")
  2. ☐ Commission statement format is defined and will be delivered to reps before the first payout, not built reactively after the first dispute
  3. ☐ Dispute/appeals process has a named owner, a deadline to file, and a defined resolution SLA

Compliance & Communication

  1. ☐ Plan has been reviewed against applicable wage law (e.g. commission-on-termination rules, state-specific "earned wage" definitions) before rollout

Sign-Off Block

ReviewerRoleApprovedDate
Sales Leader
Finance
Legal
Sales Ops/RevOps
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