Individual
Framework
Free
Multi-Channel Outbound Cadence Framework
A day-by-day 14-day cadence blending email, LinkedIn, and phone across 8 touches, so no single channel has to carry the whole sequence — with rules for sequencing, timing, and adapting it to your own sales cycle.
What's inside
- Full day-by-day 14-day cadence table (channel + action per day)
- Rule: never repeat the same channel twice in a row
- Rule: vary call attempt times across the day
- Rule: every email touch must add something new
- Rule: substitute LinkedIn engagement touches when there's nothing to engage with
- Rule: stop the cadence immediately on any reply
- The sequencing logic behind the 3 phases of the cadence
- Adaptation guidance for enterprise, transactional, and no-phone-number scenarios
A day-by-day 14-day cadence blending email, LinkedIn, and phone so no single channel carries the whole sequence. Built around 8 total touches across 3 channels.
The framework at a glance
| Day | Channel | Action |
|---|---|---|
| 1 | Touch 1 — personalized opener (research-based, no ask beyond a question) | |
| 1 | Send connection request (no pitch in the note) | |
| 3 | Call | Touch 2 — first call attempt, leave a short voicemail if no answer |
| 4 | Touch 3 — value-add follow-up (share a relevant insight, resource, or data point) | |
| 6 | If connected: short, no-ask message referencing touch 1's insight | |
| 7 | Call | Touch 4 — second call attempt, different time of day than touch 2 |
| 8 | Touch 5 — social proof touch (a relevant case study or peer result) | |
| 10 | Engage with a recent post of theirs (comment, don't just like) | |
| 11 | Call | Touch 6 — third call attempt |
| 12 | Touch 7 — direct, short ask ("worth 15 minutes this week or next?") | |
| 14 | Touch 8 — breakup email (see Sales Breakup Email Swipe File) |
Rules that make the blend actually work
- Never repeat the same channel twice in a row. The point of multi-channel is that a prospect who ignores email might notice LinkedIn, and a prospect who ignores both might pick up a call.
- Vary call times across attempts. Try one morning (8-9:30am), one midday (11:30am-1pm), one end-of-day (4-5:30pm) attempt across the 3 call touches. Different windows catch different calendars.
- Every email touch must add something new — a new insight, a new proof point, a new angle. An email that just re-sends the same pitch reads as a bump, not a touch, and trains the prospect to ignore the thread.
- LinkedIn engagement touches (Day 6, Day 10) don't count if there's nothing to engage with. If the prospect hasn't posted anything recently, replace that touch with an additional call attempt or a short direct message instead.
- Stop the cadence immediately on any reply, even a "not interested" — a real response ends the automated sequence and moves the prospect to a manual, personalized track.
Sequencing logic (why this order)
- Touches 1-3 (Days 1-4) establish visibility across channels quickly, before the prospect has formed an opinion either way.
- Touches 4-6 (Days 6-8) shift from "here I am" to "here's something useful," building a reason to respond beyond politeness.
- Touches 7-8 (Days 12-14) shift to direct asks and, finally, the exit — by day 14, continuing to circle without a direct ask reads as either desperate or automated.
Adapting the cadence
- Enterprise / longer sales cycle: stretch to 21 days, add 2-3 more touches, slow the pace between touches 1-4.
- Transactional / high-velocity: compress to 10 days, front-load touches 1-4 into the first week.
- No phone number available: replace call touches with a second LinkedIn message or a short video touch (see Video Prospecting Script Swipe File) instead of dropping to 2-channel.
How to use it
Load the day/channel/action table directly into your sequencing tool as a template, then swap in the adaptation guidance for your specific deal size and sales cycle length before applying it to a new list.