LinkedIn Voice Note & Audio Message Prospecting Script Pack
Twelve word-for-word LinkedIn voice note scripts covering every prospecting scenario from first contact to breakup message, each with a seconds counter, tone note, and written fallback. Built for reps who want reply rates that text messages can't match, without winging it on recording day.
How to use it
Pick the script that matches your scenario, read the tone note before you record, and do one dry run at full pace before sending. Use the voice-vs-text decision rule first to confirm audio is right for this contact, then drop the written fallback into the message field if the rule says no.
What's inside
- Voice-vs-text decision rule with four named conditions
- The four sentences that kill a voice note before the 15-second mark
- 12 fully scripted voice notes with seconds counters and tone notes
- Scenario coverage: first contact, post-connection warm outreach, no-reply follow-up, trigger event, referral intro, and breakup
- One-line written fallback for every script
- Named failure modes section with fixes
- Pre-record checklist
Voice vs. Text: Use This Decision Rule First
Send a voice note when ALL four conditions are true:
- You are on mobile and can record somewhere quiet right now.
- The prospect's profile shows recent activity (post, comment, or reaction in the last 14 days). A dormant profile makes voice feel wasteful.
- The message you need to send is conversational, not data-heavy. If you need to quote specs, pricing, or URLs, use text.
- You have something specific to say about them. Generic voice notes are worse than generic text messages because they waste more of the prospect's time.
If any condition fails, use the written fallback at the bottom of each script.
The Four Sentences That Kill a Voice Note Before the 15-Second Mark
Cut these immediately. They are the audio equivalent of "Hope this email finds you well."
- "Hi [Name], I just wanted to reach out because..." The word "just" signals low confidence. Start with their name and a fact.
- "I know you're really busy..." You are doing their objections for them.
- "I came across your profile and thought..." Every sender says this. It is heard as noise.
- "I work for [Company] and we help companies like yours to..." Features before relevance. They tune out at the company name.
Pre-Record Checklist
- Phone not on silent (mic quality drops when the phone vibrates mid-recording)
- Background noise gone. A closed car or a quiet office. Not a coffee shop.
- Script read twice at pace. Under 60 seconds is the hard cap.
- Opening word is their name, nothing before it.
- One ask only. No secondary asks buried at the end.
The 12 Scripts
Format for each: scenario, seconds target, tone note, script, written fallback.
Script 1: First Contact, No Prior Interaction
Seconds target: 28-35 Tone note: Warm but brisk. Smile when you record. Pace: slightly faster than your natural speaking voice. No upward inflection on statements.
"[Name]. Greg McCallum here from [Company]. Noticed you're heading up [function] at [Company Name] during a period where [one specific thing you know about their market or company, e.g. they just expanded into a new segment]. I work with [type of team] on [one-line outcome, e.g. cutting the time reps spend on manual pipeline updates by about 40%]. Worth a 15-minute call this or next week? Happy to send options over."
Written fallback: "[Name], noticed [specific company thing]. I help [role type] at [company type] to [outcome]. Worth 15 minutes? Happy to send times."
Script 2: Post-Connection Warm Outreach (Connected but Never Spoke)
Seconds target: 30-38 Tone note: Relaxed, peer-to-peer. Lower pace than Script 1. This is not a cold call, treat it like bumping into someone you've met once.
"[Name], thanks for connecting. Wanted to put a voice to the name. I noticed you posted recently about [topic from their post]. That resonates with me because most of the [role type] I speak with are wrestling with exactly that. I work on [specific problem] with teams in [sector]. No pitch, genuinely just wanted to start a conversation. If that's of interest, happy to set something short up."
Written fallback: "Thanks for connecting, [Name]. Your post on [topic] was sharp. I work in that space with [role type] at [sector] companies. Worth a short chat?"
Script 3: Follow-Up After No Reply (First Chase)
Seconds target: 22-28 Tone note: Light touch. No apology for following up. Confident, not chasing.
"[Name]. Sent you a note a couple of weeks back about [one-word topic]. No worries if the timing was off. I'm still working with [type of team] on [outcome] and thought I'd try a different format. If this isn't relevant, just say so and I'll leave you alone. If it is, I'm easy to reach."
Written fallback: "Tried you a couple of weeks ago on [topic]. Still relevant if timing works better now, [Name]. Worth a quick yes or no either way."
Script 4: Follow-Up After No Reply (Second Chase, Final Soft Push)
Seconds target: 18-24 Tone note: Relaxed and brief. The shorter this sounds, the better. No desperation.
"[Name]. One last try on [topic]. If it's not for you right now, no problem at all. If the [specific pain or outcome] does come up over the next quarter, I'm worth a call. Good luck with [something specific you know they're working on]."
Written fallback: "Last note on this one, [Name]. If [topic] becomes a priority, I'm easy to find. Good luck with [initiative]."
Script 5: Trigger Event, Company News (Funding, Hire, Expansion)
Seconds target: 30-36 Tone note: Energetic but not sycophantic. Reference the news without gushing over it.
"[Name], saw the announcement about [specific news, e.g. your Series B / the Manchester office opening / the new VP of Sales hire]. Congrats. That kind of [growth / change / expansion] usually puts pressure on [specific function] pretty quickly. I work with teams going through exactly that transition on [specific outcome]. Happy to share what works and what doesn't if there's any appetite for it."
Written fallback: "Saw the news on [event], [Name]. That kind of growth often creates pressure on [function] fast. Happy to share what I've seen work if useful."
Script 6: Trigger Event, They Posted Content
Seconds target: 28-34 Tone note: Curious, collegial. You are responding to something, not cold calling. Sound like you read it.
"[Name]. Just listened to your post on [topic]. The point you made about [specific point, not vague praise] is something I hear from [role type] constantly. I've been working on that problem from the [angle you take] side. Happy to compare notes if you'd find that useful. Either way, good post."
Written fallback: "Your point on [specific point from their post] is something I hear a lot, [Name]. I work on that from [angle]. Worth comparing notes?"
Script 7: Referral or Mutual Connection Intro
Seconds target: 26-32 Tone note: Warm. Say the mutual contact's name clearly. This is the warmest cold outreach format you have, sound like it.
"[Name]. [Mutual contact's full name] suggested I reach out to you directly. She/He mentioned you're working on [challenge or initiative]. That's exactly the space I work in with [role type] at [sector] companies. I'll keep this short. Would a 20-minute call be worth it? [Mutual name] can vouch for the conversation being worth your time."
Written fallback: "[Mutual contact] suggested I reach out, [Name]. She/He mentioned [challenge]. That's my space. Worth 20 minutes?"
Script 8: Re-Engagement After a Dead Deal or Stalled Conversation
Seconds target: 24-30 Tone note: Honest and direct. Do not pretend the gap didn't happen.
"[Name]. We spoke [timeframe] ago about [topic] and it didn't go anywhere. Fair enough. I'm reaching back out because [something has genuinely changed, e.g. we've since built out the exact feature you needed / the market's moved in the direction we discussed]. Worth a short call to see if anything's different now?"
Written fallback: "We spoke [timeframe] ago, [Name]. I'm back because [specific change]. Worth revisiting?"
Script 9: Event Follow-Up (Conference, Webinar, Panel)
Seconds target: 26-32 Tone note: Casual and quick. You're building on a shared experience, not starting cold.
"[Name]. Good to [meet / see your question in the chat / hear you on the panel] at [event name] last [day/week]. I've been thinking about what you said about [specific thing]. That maps exactly to the work I do with [type of team] on [outcome]. Happy to continue that conversation properly if you've got 15 minutes."
Written fallback: "Good to connect at [event], [Name]. Your point on [topic] stuck with me. I work in that space. Worth 15 minutes?"
Script 10: Into a Senior Stakeholder You've Never Spoken To
Seconds target: 25-30 Tone note: Measured. Slower pace than most scripts here. Confident, no filler, no over-explanation.
"[Name]. [Your name] from [Company]. I work with [CCO / CFO / CRO] level teams at [type of company] on [one sharp outcome]. I'll be brief. The [specific problem] you're likely navigating at [their company] is one I've helped [type of peer company] to fix in [rough timeframe]. Worth ten minutes to decide if it's relevant?"
Written fallback: "[Name], I work with [C-suite type] at [company type] on [outcome]. The [problem] you're navigating at [company] is one I've solved before. Worth ten minutes?"
Script 11: Competitor Customer Outreach
Seconds target: 24-28 Tone note: No competitor bashing. Confident, not aggressive. The assumption is they are open-minded, not disgruntled.
"[Name]. I know you're currently using [Competitor]. I'm not going to tell you they're terrible. What I will say is that teams in [their sector] tend to come to us when they hit [specific limitation, e.g. the reporting gets too manual at scale / the implementation time becomes a problem]. If that's not a pressure for you, I respect that. If it is, worth a conversation?"
Written fallback: "Know you use [Competitor], [Name]. Teams in [sector] tend to look around when [specific limitation] becomes a pressure. Worth a quick conversation?"
Script 12: Breakup Message
Seconds target: 18-22 Tone note: Warm, no bitterness, no passive aggression. The genuine ones get replies. Sound like you mean it.
"[Name]. I've tried you a few times on [topic] and I don't want to keep filling up your inbox. I'll leave it here. If [problem] comes back onto the agenda, I'm easy to find. Good luck with everything."
Written fallback: "Going to leave it here, [Name]. If [problem] ever becomes a priority, I'm easy to find. Good luck."
Named Failure Modes
The Rambler. You went over 45 seconds. The listener heard the first 20 and stopped. Fix: read the script aloud with a stopwatch before recording. Cut anything that appears more than once.
The Monotone. You recorded sitting still, face neutral. Voice notes without energy read as robotic. Fix: stand up. Smile before you speak.
The Vague Closer. You ended with "let me know if you'd ever like to chat." That is not an ask. Fix: every script here ends with a specific, low-friction call to action. Use it as written.
The Echo Chamber. You recorded in a kitchen, bathroom, or open-plan office and the audio is distracting. Fix: car, cupboard, or a room with soft furnishings. Test with a 10-second recording first.
The Wrong Moment. You sent a voice note to someone who has never posted, never commented, and has a stock LinkedIn photo. They are not an active user. Fix: run the decision rule at the top of this document before every send.
The Overclaim. You said something like "I can guarantee you'll see results." One overclaim and the trust is gone. Fix: use outcomes from the scripts as written. Qualified language ("about 40%", "tends to") is more believable than absolutes.