Is My Pipeline Healthy? Self-Assessment Quiz
Answer 12 questions about your pipeline's shape using your actual CRM data to get an instant health score out of 36, plus your top 3 fixes mapped to the exact companion resource that addresses each.
What's inside
- 12 scored questions covering confirmed next-steps, single-threading, coverage ratio, deal aging, close-date pushes, concentration risk, pipeline growth, economic-buyer verification, junk pipeline, stage-definition consistency, mutual action plans, and forecast accuracy
- 0-3 point scoring scale per question with concrete thresholds
- 36-point total scoring bands: Healthy, Functional but fragile, At risk, Unhealthy
- A results table matching your 3 lowest-scoring questions to the specific companion resource that fixes each
Answer each question honestly using your actual CRM data, not your general impression. Score as indicated.
- What % of your open pipeline has a confirmed next meeting on the calendar (not just a stage in the CRM)?
- 80%+ → 3 pts · 50–79% → 2 pts · 25–49% → 1 pt · Below 25% → 0 pts
- What % of deals in your pipeline are single-threaded (one contact only)?
- Under 20% → 3 pts · 20–40% → 2 pts · 40–60% → 1 pt · Over 60% → 0 pts
- What's your current pipeline coverage ratio against remaining quota?
- At or above your calculated minimum (see companion Pipeline Coverage Ratio Calculator) → 3 pts · Within 20% of minimum → 2 pts · 20–40% below → 1 pt · More than 40% below → 0 pts
- What % of your pipeline is older than 2× the average sales cycle length for its stage?
- Under 10% → 3 pts · 10–25% → 2 pts · 25–40% → 1 pt · Over 40% → 0 pts
- How many deals have had their close date pushed more than once?
- None → 3 pts · A few (under 15% of pipeline) → 2 pts · Common (15–30%) → 1 pt · Widespread (over 30%) → 0 pts
- What % of pipeline value sits in the top 3 deals?
- Under 30% → 3 pts · 30–50% → 2 pts · 50–70% → 1 pt · Over 70% → 0 pts (concentration risk)
- Is new pipeline being created weekly at a rate that replaces what closes/dies, or is the pipeline shrinking?
- Growing → 3 pts · Flat/replacing → 2 pts · Slowly shrinking → 1 pt · Shrinking fast → 0 pts
- What % of "Commit" category deals have verified economic-buyer access (per the companion Deal Review Checklist)?
- 90%+ → 3 pts · 70–89% → 2 pts · 50–69% → 1 pt · Below 50% → 0 pts
- How often does a deal get created and closed-lost within the same month (a sign of junk/unqualified pipeline entering)?
- Rare → 3 pts · Occasional → 2 pts · Common → 1 pt · Constant → 0 pts
- Do your stage exit-criteria mean the same thing across every rep on the team (see companion Stage & Exit-Criteria Framework)?
- Yes, documented and followed → 3 pts · Documented, loosely followed → 2 pts · Informal, inconsistent → 1 pt · No shared definition → 0 pts
- What % of deals have a documented mutual action plan?
- 70%+ → 3 pts · 40–69% → 2 pts · 15–39% → 1 pt · Under 15% → 0 pts
- Last quarter's forecast accuracy (see companion Forecast Accuracy Calculator)?
- 90%+ → 3 pts · 80–89% → 2 pts · 70–79% → 1 pt · Below 70% → 0 pts
Scoring
Total possible: 36 points
- 30–36: Healthy. Pipeline is a reliable planning asset. Maintain the discipline that got you here.
- 21–29: Functional but fragile. Specific weak spots exist — identify your 3 lowest-scoring questions and treat those as this month's priority.
- 12–20: At risk. Multiple structural issues are compounding. The forecast number cannot be trusted without manual scrutiny of every deal.
- Below 12: Unhealthy. Pipeline math will not predict revenue. Stop and rebuild qualification and stage discipline before trusting any rollup number.
Find your top 3 fixes
List your three lowest-scoring questions here, then match to the fix:
| Lowest-scoring question | Companion resource to fix it |
|---|---|
| Q1, Q11 (next steps / mutual action plans) | Deal Review Checklist |
| Q2, Q6 (single-threading / concentration) | Champion Tracker Template |
| Q3, Q7 (coverage / pipeline generation) | Pipeline Coverage Ratio Calculator |
| Q4, Q5, Q9 (aging / slipping / junk) | Deal Risk Red-Flag Checklist + Stalled Deal Revival Playbook |
| Q8, Q10 (qualification consistency) | Sales Pipeline Stage & Exit-Criteria Framework |
| Q12 (forecast accuracy) | Sales Forecast Accuracy Calculator |
The single most important question this template forces
After scoring, ask: which single question, if fixed first, would move the most other scores with it? Usually it is Q1 (confirmed next steps) or Q10 (shared stage definitions) — both are upstream of most of the others.
How to use it
Pull your CRM data and answer all 12 questions honestly before a QBR or pipeline review, total your score for the health band, then take your three lowest-scoring questions straight into the matching companion resource.