Elevator Pitch Generator

Four questions in, one 30-second pitch out.

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Step 1 — Answer these four prompts

Write one sentence for each. Don't polish yet — just get the raw material down.

1. Who is your buyer, specifically? (role + the trigger that makes them care right now — not “businesses,” a real title and situation)
2. What problem do they have today that's costing them something measurable? (time, money, risk, reputation)
3. What do you actually do about it — the mechanism, not the feature list? (the “how,” in one clause)
4. What's the proof it works? (a number, a name, a result — not an adjective)

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Step 2 — The Assembly Formula

“I help [Prompt 1 — buyer] who are dealing with [Prompt 2 — problem] to [Prompt 3 — mechanism], so that [outcome derived from Prompt 4 — proof]. Most recently that looked like [one concrete proof point].”

That's it — four prompts, one formula, roughly 45–60 words when spoken at a natural pace (that's your 30 seconds).

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Step 3 — Jargon Filter

Strike any of these from your draft — they signal generic sales-speak and buyers tune out the moment they hear them:

• “Synergy,” “leverage,” “solutions,” “best-in-class,” “end-to-end,” “robust,” “seamless,” “cutting-edge,” “game-changing,” “disrupt”
• Any sentence that would be equally true if you swapped in a competitor's name
• Any acronym your buyer wouldn't use themselves in the first meeting

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Step 4 — Three Situational Variants

A. Networking version (they asked “what do you do?”)

Use the full formula, all four sentences, relaxed pace. End with a question, not a pitch close: “Does that sound like something [their company/role] deals with, or is that not really on your radar?”

B. Cold-call opener (first 15 seconds of a call)

Compress to Prompts 1+2+3 only, drop the proof line, and go straight into a permission question: “The reason I'm calling — [1-sentence version of buyer + problem + mechanism]. Did I catch you at a slightly OK time, or is this a bad moment?”

C. Elevator/random-encounter version (10 seconds, no ask)

One sentence only — Prompt 1 + Prompt 2 collapsed into a single clause, then stop talking: “I work with [buyer] on [problem], mostly around [mechanism in 3–4 words].” Let them ask the follow-up. Do not volunteer more.

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Word Count & Pacing Targets

• Full version (A): 45–65 words = ~28–32 seconds spoken at conversational pace (~130 wpm)
• Compressed (B): 20–30 words = ~10–14 seconds
• One-liner (C): 12–18 words = ~6–8 seconds

If your draft is longer, cut adjectives before you cut facts — proof points survive, describing words don't.

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Worked Examples

Example 1 — B2B SaaS, sold to RevOps leaders

“I help RevOps leaders at 200–1,000 person B2B companies who are losing forecast accuracy to messy CRM data clean and standardize their pipeline without a re-implementation project. Most recently that looked like a client going from 61% to 89% forecast accuracy in one quarter.”

Example 2 — Recruitment agency, sold to hiring managers

“I help engineering hiring managers who are burning six-plus weeks per senior hire get a shortlist of pre-vetted, interview-ready candidates in under 10 days. Most recently that looked like filling a Staff Engineer role in 8 days for a client who'd had the req open for two months.”

Example 3 — Boutique consultancy, sold to founders

“I help founder-led B2B companies who are trying to professionalize their sales motion for the first time put in a repeatable process without hiring a VP of Sales they can't afford yet. Most recently that looked like a 12-person company doubling qualified pipeline in a quarter using their existing team.”

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Self-Scoring Rubric — grade your draft out of 6

• Names a specific buyer role, not a vague market
• States a problem with a measurable consequence (time/money/risk), not a vague pain
• Describes the mechanism in a clause, not a feature list
• Includes one real proof point (number, name, or result)
• Contains zero words from the jargon filter
• Ends on a question or natural pause, never a hard close

Score 6/6 before you use it live. Anything under 4/6, go back to Step 1.

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Delivery Notes

• Pause after Prompt 2 (the problem) — let it land before you move to the mechanism.
• Slow down on the proof point; numbers said fast sound made up.
• Every version ends on a question that invites the other person to talk — the pitch is a door, not a monologue.